Privacy Policy

Welcome to Pizza Luce. We respect your privacy and are committed to protecting the personal information you share with us when you visit our website, place an order, or interact with our services. This Privacy Policy explains in detail what information we collect, how we use it, with whom we share it, and what rights you have regarding your personal data.

By accessing or using our website at pizzaluce.click, placing an order, subscribing to our newsletter, or otherwise engaging with Pizza Luce, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our website and services immediately.

This Privacy Policy is governed by the laws of the United States of America, including but not limited to the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other applicable federal and state privacy regulations. Where applicable, we comply with relevant state-specific consumer protection statutes.

1. About Us

Pizza Luce is a food service business dedicated to bringing quality pizza and related food products to our customers. Our digital operations are managed through our website at pizzaluce.click.

For any privacy-related inquiries, you may contact us using the information below:

2. Scope of This Privacy Policy

This Privacy Policy applies to all personal information collected through the following channels:

• Our website at pizzaluce.click and any subdomains
• Online ordering systems and food delivery platforms associated with Pizza Luce
• Email communications and newsletters
• Promotional campaigns, loyalty programs, and contests
• Customer service interactions via phone, email, or online chat
• Social media pages and profiles maintained by Pizza Luce

This policy does not apply to third-party websites, applications, or services that may be linked from our website. We encourage you to review the privacy policies of any third-party sites you visit.

3. Information We Collect

We collect various categories of information depending on how you interact with our website and services. Below is a comprehensive overview of the types of data we may collect.

3.1 Personal Identification Information

When you create an account, place an order, or contact us, we may collect:

• Full name
• Email address
• Phone number
• Billing and delivery address
• Username and password (stored in encrypted form)
• Date of birth (where required for age verification)
• Payment card details (processed and stored securely through third-party payment processors; we do not store raw card numbers)

3.2 Order and Transaction Information

When you place an order with us, we collect details about your transaction, including:

• Items ordered and order history
• Order preferences, special instructions, and dietary requirements you choose to provide
• Payment confirmation details and transaction IDs
• Delivery status and timestamps
• Refund and complaint records

3.3 Usage and Behavioral Data

When you visit our website, we automatically collect certain technical and behavioral data, including:

• IP address and approximate geographic location
• Browser type and version
• Operating system and device type
• Pages visited and time spent on each page
• Referring website or URL (how you arrived at our site)
• Clickstream data and navigation patterns
• Search queries entered on our website
• Date and time of each visit

3.4 Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar technologies to enhance your experience on our website, analyze site traffic, and deliver personalized content. For a detailed explanation of the cookies we use, their purpose, and how to manage your cookie preferences, please refer to our Cookie Policy available on our website.

3.5 Communications Data

If you contact us by email, phone, or through our website contact form, we may collect:

• The content of your message or inquiry
• Your contact details as provided in the communication
• Records of correspondence for quality assurance and legal compliance purposes

3.6 Marketing and Preference Data

If you subscribe to our newsletter or opt into marketing communications, we collect:

• Email address and communication preferences
• Engagement metrics such as email open rates and click-through rates
• Feedback from surveys and promotional participation

3.7 Social Media Information

If you interact with our social media pages or use social login features, we may receive certain information from those platforms in accordance with their privacy policies and your privacy settings on those platforms. This may include your name, profile picture, and email address.

3.8 Information from Third Parties

We may receive information about you from third-party partners such as food delivery aggregators, marketing platforms, analytics providers, and payment processors. This information is used to supplement our records and improve the services we offer to you.

4. How We Use Your Information

Pizza Luce uses the personal information we collect for the following purposes:

4.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders accurately and efficiently
• Managing your account and maintaining your order history
• Communicating with you about the status of your orders and deliveries
• Processing payments and issuing receipts or refunds
• Handling customer service requests, complaints, and inquiries

4.2 Website Operation and Improvement

• Operating, maintaining, and improving our website and digital platforms
• Diagnosing and resolving technical issues
• Conducting internal analytics to understand user behavior and improve site performance
• Developing new features, menus, and service offerings based on user preferences

4.3 Marketing and Promotions

• Sending promotional emails, special offers, and newsletters where you have consented to receive them
• Personalizing your experience by recommending menu items based on your order history and preferences
• Running loyalty programs, contests, and seasonal promotions
• Conducting targeted advertising through third-party platforms (subject to your preferences and consent)

4.4 Legal and Compliance Purposes

• Complying with applicable federal and state laws and regulations
• Responding to lawful requests from law enforcement or regulatory authorities
• Enforcing our Terms of Service and other contractual agreements
• Protecting the rights, property, and safety of Pizza Luce, our customers, and the public
• Detecting and preventing fraud, unauthorized access, and other malicious activities

4.5 Business Operations

• Conducting market research and statistical analysis
• Managing supplier and partner relationships
• Supporting business restructuring, mergers, or acquisitions where applicable

5. Legal Basis for Processing

Under applicable U.S. privacy law, including the CCPA/CPRA, we process your personal information based on the following grounds:

• Contract Performance: Processing necessary to fulfill your orders and provide the services you have requested.
• Legitimate Interests: Processing necessary for our legitimate business interests, such as fraud prevention, website security, and internal analytics, provided that such interests are not overridden by your rights.
• Legal Obligation: Processing required to comply with applicable federal and state laws.
• Consent: Where you have given explicit consent, such as for marketing communications or non-essential cookies.

6. Sharing of Your Information

Pizza Luce does not sell your personal information for monetary consideration. However, we may share your information with trusted third parties under the following circumstances:

6.1 Service Providers and Business Partners

We engage third-party companies and individuals to perform services on our behalf. These service providers have access to your personal information only as necessary to perform their functions and are contractually obligated to protect your data. Categories of service providers include:

• Payment processors and financial institutions
• Food delivery and logistics partners
• Cloud hosting and IT infrastructure providers
• Email marketing and communication platforms
• Analytics and data intelligence providers
• Customer support software providers
• Advertising and social media platforms (for targeted advertising campaigns)

6.2 Legal Requirements and Law Enforcement

We may disclose your personal information if required to do so by law, or in good faith belief that such disclosure is necessary to:

• Comply with a legal obligation, court order, or government request
• Enforce our Terms of Service or other agreements
• Protect and defend the rights or property of Pizza Luce
• Prevent or investigate possible wrongdoing in connection with our services
• Protect the personal safety of users of our services or the public
• Protect against legal liability

6.3 Business Transfers

In the event that Pizza Luce undergoes a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of its assets, your personal information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website of any such change in ownership or control of your personal information.

6.4 Aggregated and De-identified Data

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you with third parties for marketing, research, or industry reporting purposes.

7. Data Security

Pizza Luce takes the security of your personal information seriously and implements a range of technical, administrative, and physical safeguards designed to protect your data from unauthorized access, disclosure, alteration, and destruction.

7.1 Security Measures

• Encryption: All data transmitted between your browser and our website is protected using industry-standard SSL/TLS encryption.
• Secure Payment Processing: Payment card information is handled exclusively by PCI DSS-compliant third-party payment processors. We do not store raw payment card numbers on our servers.
• Access Controls: Access to personal data is restricted to authorized personnel who need the information to perform their job functions.
• Password Security: User passwords are stored using strong one-way hashing algorithms.
• Regular Security Audits: We conduct periodic security assessments and vulnerability testing of our systems.
• Incident Response: We maintain a data breach response plan and will notify affected users and relevant authorities in accordance with applicable law in the event of a confirmed data breach.

8. Your Privacy Rights

Depending on your state of residence within the United States, you may have certain rights regarding your personal information. Pizza Luce is committed to honoring these rights in accordance with applicable law, including the CCPA/CPRA and other state privacy statutes.

8.1 Right to Know and Access

You have the right to request that we disclose what personal information we have collected about you, including the categories of data, the purposes for which it is used, and the categories of third parties with whom it has been shared.

8.2 Right to Correction

You have the right to request that we correct inaccurate personal information that we hold about you. You may update certain information directly through your account profile on our website.

8.3 Right to Deletion

You have the right to request the deletion of personal information we have collected from you, subject to certain exceptions permitted by law, such as when the information is necessary to complete a transaction, comply with a legal obligation, or for other legitimate business purposes.

8.4 Right to Opt-Out of Sale or Sharing

Under the CCPA/CPRA, California residents have the right to opt out of the "sale" or "sharing" of their personal information for cross-context behavioral advertising. To exercise this right, please contact us at [email protected] or use the opt-out mechanism available on our website.

8.5 Right to Limit Use of Sensitive Personal Information

California residents have the right to limit our use and disclosure of sensitive personal information to purposes strictly necessary to provide the services you have requested.

8.6 Right to Data Portability

Where technically feasible, you have the right to receive a copy of your personal information in a structured, commonly used, machine-readable format.

8.7 Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights. This means we will not deny you goods or services, charge you different prices, or provide a different level or quality of service because you exercised a privacy right.

8.8 How to Exercise Your Rights

To exercise any of the rights described above, you may:

• Send an email to [email protected] with the subject line "Privacy Rights Request"
• Submit a request through the contact form available on our website at pizzaluce.click

We will acknowledge your request within 10 business days and aim to fulfill verifiable requests within 45 calendar days of receipt. If we require additional time, we will notify you of the extension and the reason for the delay. We may need to verify your identity before processing your request to ensure the security of your personal information.

You may designate an authorized agent to submit a request on your behalf. We may require written proof of the authorized agent's permission and may verify your identity directly before fulfilling the request.

9. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and deliver relevant content and advertisements. Cookies are small text files stored on your device when you visit our website.

We use the following categories of cookies:

• Strictly Necessary Cookies: Essential for the website to function properly, including maintaining your session when placing an order.
• Performance and Analytics Cookies: Used to collect information about how visitors use our website, helping us improve site functionality and user experience.
• Functional Cookies: Allow the website to remember your preferences, such as your language or location settings.
• Targeting and Advertising Cookies: Used to deliver personalized advertisements and measure the effectiveness of our marketing campaigns.

You can control cookie settings through your browser settings or through our cookie consent tool available on our website. Please note that disabling certain cookies may affect the functionality of our website and your ability to place orders.

For more detailed information about the specific cookies we use and how to manage them, please refer to our full Cookie Policy available on pizzaluce.click.

10. Data Retention

Pizza Luce retains your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by applicable law. The following retention guidelines apply:

When personal information is no longer required for the purposes for which it was collected, we will securely delete or anonymize it in accordance with our data disposal procedures.

11. Children's Privacy

Pizza Luce complies with the Children's Online Privacy Protection Act (COPPA). We do not intentionally market to, collect data from, or direct our services toward children under the age of 13. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected].

Upon receiving such a notification, we will take immediate steps to verify the claim and, if confirmed, delete the child's personal information from our records as quickly as reasonably practicable. We will also review our data collection practices to prevent future instances of such collection.

Users between the ages of 13 and 17 should not use our services without the explicit consent and supervision of a parent or legal guardian. We encourage parents and guardians to monitor their children's online activities and to educate them about online privacy.

12. International Data Transfers

Pizza Luce is based in the United States and primarily processes personal information within the United States. However, due to the global nature of our technology infrastructure and third-party service providers, your personal information may be transferred to, stored, or processed in countries other than the United States.

When such transfers occur, we take reasonable steps to ensure that your personal information receives an adequate level of protection consistent with this Privacy Policy and applicable U.S. law. This may include:

• Entering into data processing agreements with third-party service providers that include appropriate data protection clauses
• Utilizing service providers that have certified compliance with recognized international privacy frameworks
• Implementing contractual, technical, and organizational safeguards to protect data in transit and at rest

By using our website and services, you acknowledge and consent to the transfer of your information to the United States and other countries, which may have data protection laws that differ from those in your country of residence.

13. California Privacy Rights (CCPA/CPRA)

If you are a resident of California, you have specific rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) effective January 1, 2023. In addition to the rights described in Section 8, California residents are entitled to:

• Know whether we collect sensitive personal information and to limit its use
• Opt out of automated decision-making that produces legal or similarly significant effects
• Know the retention periods for each category of personal information we collect

Shine the Light Law: Under California Civil Code Section 1798.83, California residents may request information about our disclosure of personal information to third parties for their direct marketing purposes. To submit such a request, please contact us at [email protected].

To submit a CCPA/CPRA request, please email [email protected] with the subject line "California Privacy Rights Request." We will respond within the time periods required by applicable law.

14. Do Not Track Signals

Some web browsers offer a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Currently, our website does not respond to DNT signals because there is no industry-wide standard for how such signals should be interpreted or honored. However, you may manage your tracking preferences through our cookie consent tool and by adjusting your browser settings.

We continue to monitor developments in DNT technology and may update our practices in response to any widely adopted standard.

15. Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, and external services that are not owned or operated by Pizza Luce. This Privacy Policy applies solely to information collected by our website and services.

We have no control over and assume no responsibility for the privacy practices, content, or policies of any third-party sites or services. We strongly encourage you to review the privacy policies of every external website you visit. The inclusion of any link on our website does not imply our endorsement of the linked site.

16. Email Marketing and Opt-Out

With your consent, Pizza Luce may send you promotional emails, newsletters, and special offers. Each marketing email we send will contain a clear and easy-to-use unsubscribe link at the bottom of the message. You may opt out of receiving marketing communications at any time by:

• Clicking the "Unsubscribe" link in any marketing email we send
• Sending an email to [email protected] with the subject line "Unsubscribe"
• Updating your communication preferences in your account settings

Please note that even if you opt out of marketing communications, we may still send you transactional and service-related emails, such as order confirmations, delivery updates, and important account notices, as these are necessary for the provision of our services.

We comply with the CAN-SPAM Act of 2003 in all our email marketing practices.

17. How to File a Complaint

If you believe that your privacy rights have been violated or that we have mishandled your personal information, we encourage you to contact us first so that we have an opportunity to address your concerns:

• Email: [email protected]
• Subject Line: "Privacy Complaint"

We will acknowledge your complaint within 5 business days and aim to resolve it within 30 calendar days. If you are not satisfied with our response, you have the right to file a complaint with the relevant data protection or consumer protection authority.

17.1 Regulatory Authorities in the United States

If you are unsatisfied with our handling of your complaint, you may file a complaint with the following authorities:

• Federal Trade Commission (FTC): The FTC enforces federal consumer protection laws, including those related to privacy and data security.
  Website: www.ftc.gov/complaint
  Phone: 1-877-382-4357
• California Privacy Protection Agency (CPPA): California residents may file complaints regarding CCPA/CPRA violations with the California Privacy Protection Agency.
  Website: cppa.ca.gov
• Your State Attorney General's Office: Many states have consumer protection divisions within their Attorney General's office that handle privacy-related complaints.

18. Changes to This Privacy Policy

Pizza Luce reserves the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or business operations. When we make material changes, we will:

• Update the "Last Updated" date at the top of this page
• Post a prominent notice on our website notifying users of the change
• Send an email notification to registered users where the changes are significant

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our website and services after the effective date of any changes constitutes your acceptance of the updated Privacy Policy.

If you do not agree with the changes, you should discontinue using our services and may request deletion of your personal information by contacting us at [email protected].

19. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to reach out to us. We are committed to addressing your inquiries promptly and transparently.

Our privacy team is available Monday through Friday during regular business hours. We are dedicated to resolving any privacy concerns you may have in a timely and satisfactory manner.